13 Steps to Create an Effective SEO Strategy in 2025

However, Understanding the differences can help you determine what is necessary to achieve your goals. Once we complete your deliverables, we will share them with you for approval and publishing. Finding an SEO agency is like dating; your relationship won’t last long without chemistry.

SEO experts broadly categorize it into on-page SEO, off-page SEO, and technical SEO. Using the concept of co-occurrence, search engines know that certain phrases tend to predict other phrases. SEO is free, but it requires time and effort to implement effectively. Paid tools and services, such as keyword research tools, analytics platforms, and professional consulting, can also assist with SEO.

Increase Traffic & Leads

Well, you need to figure out why people link to specific pieces of content in your industry. A while back I noticed that most content about “SEO tools” only listed tools. If you want to dive deeper into keyword research, you can check out this video. I recommend typing a few different keywords into Google until you have a list of about 10 keywords.

SEO talk: How to excel in on-page optimization

The target keyword is the main topic of your article and the term you want to rank high for. The goal of on-page SEO is to help pages rank higher for relevant keywords in search engine results pages (SERPs). On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines for relevant keywords. While social media doesn’t directly affect SEO rankings, effectively shared content can lead to increased website traffic and engagement, which are positive signals to search engines. A B2B company might use LinkedIn to share expert articles from their website, driving both direct traffic and enhancing domain authority indirectly. Header tags (from H1 to H6) organize and structure content for both readers and search engines.

A well-crafted meta description can improve the click-through rate from the search results to your website. Help search engines discover and understand the relationships between different pages on your website by adding internal links to your content. While keywords are both helpful and necessary for SEO, it’s important to avoid keyword stuffing.

• They make it easier to skim the content and find information quickly.
• Chances are, you’re not going to sell exactly the same products throughout the whole life of your Shopify store.
• Google will often choose its own descriptions to display in search results.
• The best SEO solutions for beginners have simple user interfaces and in-app tips, so you can act quickly on insights.

I also use the power of observation by putting myself in our target audience’s shoes and browsing the site from their perspective. If you are really serious about getting this right, use Google’s Natural Language API to see how the algorithm understands your content. Think of it as if you’re taking the reader from beginner to expert as they go down the page. Google started heavily relying on NLP (natural language processing) back in 2019 with the introduction of BERT into the search algorithm.

This can include taking content and republishing as-is, or modifying it slightly before republishing, without adding any original content or value. Google is clear that you should have a comprehensive page on a topic instead of multiple, weaker pages for each variation of a keyword. A powerful desktop program, Screaming Frog crawls websites’ URLs to perform comprehensive audits for common SEO issues. This free SEO Anomaly tool from Google allows you to monitor and maintain your site’s presence in Google Search results.