Technical & Strategy Consulting

It involved a home services company that suddenly saw its organic traffic tank. From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery. If your site has taken a hit, this guide will help you navigate the process and restore your online visibility.

That’s why WebFX’s SEO audit services provide a recommended SEO strategy, offering guidance on what to do after fixing your SEO issues. Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals. Check meta tags, keyword density, images, links, hreflang tags, page speed, and others by the SEO extension. Don’t stuff your keyword everywhere… That can actually hurt your SEO.

• An SEO audit looks at how well a website performs in search results to find areas that need work.
• This is the first step that you have to take before anything else.
• Then, monitor your actions to determine whether those changes work as intended.
• Experience, compared to the size of your website, has a minor impact on SEO audit costs.
• To check this, review Pages with multiple canonical URLs in the Encoding and technical factors section.

Prolonging existing redirects to the new site can hinder Google’s ability to reach the intended page and waste the crawl budget. Moreover, long redirect chains deplete PageRank, diminishing the link juice your page should receive. Thus, it’s important to eliminate long redirects on your site. If any issues are found, WebSite Auditor will provide tips on resolving them. While it’s a valid method to redirect pages under specific circumstances, it does not pass on link juice to the destination URL.

Mobile

By cleaning up bad links and recognizing areas to improve (like earning more quality links), you set the stage for sustainable rankings. On top of that, the majority of websites (around 80%) haven’t implemented schema markup for structured data , missing out on richer search results. These issues quietly undermine your SEO performance every day. Browse various agency websites, and you’ll notice they promote different features of their audit. For example, some emphasize the technical audit while others note the link audit included with their SEO audit services. It helps you improve your website’s on-page SEO by extracting data such as links and pages to provide you a list of common SEO issues.

Step 9: Scan for site errors

However, each issue has a different predetermined importance level—depending on whether the link is indexable or not. Linking to credible sources makes your own website more credible to both visitors and search engines. This is because you show that your information is backed up with sound research.

Those are the tasks that you should first tackle when starting with the optimization of your website. Start by generating ideas from competitor analysis and your current rankings. Evaluate these keywords based on search volume and difficulty and consider the user’s search intent. Tools like Ahrefs and Semrush are invaluable for this process.

When you conduct your SEO audit for 2025, check that your site is mobile-friendly. This means that mobile-friendly sites rank higher in SEO Anomaly search results. So for WebFX, branded keywords would be something like “WebFX SEO services.” Once you have the results for your company, look at what pages are included in the results. An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg. Similarly, other long-tail keywords help you drive more qualified leads that are looking for your business. Just plug in your domain, go to the Best by links report, and add a “404 not found” filter.

In HTML, you can use H1-H6 subheaders to provide some structure and hierarchy to your pages. If you have a relatively small site (fewer than twenty pages), you can check all of the above manually with ease. The issue with PageSpeed Insights is that you can only check one page at a time. That’s more than annoying if you have a website with tens, hundreds or even thousands of pages. Lets Encrypt is a non-profit organization that provides free SSL certificates, and it’s backed by some of the biggest players in the industry—including Google. If you have a small website (under ten pages), then I wouldn’t worry too much about either of these files.