Google Maps SEO: 12 Strategies to Get Found Locally

This helps avoid potential negative consequences in your rankings in Google Search. This helps identify which pages are underperforming in user interaction so you can improve their content. The User Acquisition report allows you to analyze engagement rates, specifically for organic search traffic. SEO analytics collects, measures, and analyzes data to understand how a website performs in organic search. By examining metrics such as traffic, rankings, and conversions, businesses can identify opportunities to improve their search engine optimization strategies.

Add Local Business Schema

To see and examine entries related to your company, use tools such as Google’s Business Profile Manager. Once duplicates are identified, merge them into a single, optimized listing to consolidate authority and avoid confusing potential customers. Share relevant promotions, events, or news to each area, encouraging interaction and fostering a sense of community. Regularly updating your GBP with fresh content and maintaining accurate information can significantly improve local visibility and customer connections across your various locations. A mobile-responsive website automatically adjusts to multiple screen sizes, giving consumers a good browsing experience on any device. This adaptability is important since slow-loading sites can cause significant bounce rates, lowering your search ranks.

Google uses the heading tags to identify what you feel is relevant in the article. When you include at least one of your keywords in a Heading 2 section heading, you are reinforcing the emphasis of your keyword to the search engines. Alt tags are descriptions of your images that appear when the image cannot be displayed.

Check Your Current Search Ranking

IONOS rankingCoach generates posts with artificial intelligence based on your site content. List your business to create local citations on over 42 platforms that’ll improve your website ranking. Aside from that, the strategies outlined above really are the key to ranking well on the Google SERP. There’s no exact science to ranking #1, but there are ways to greatly improve your ranking and get the results you need. Aside from guest posting, it’s also a good idea to link internally in your content. This SEO Anomaly encourages people to visit more pages on your site—which makes your website look good in Google’s eyes—and shows Google how your different content is connected.

Additionally, using structured data (Schema markup) alongside the map can further enhance your local SEO by providing search engines with precise business location details. The more active and engaged you are with your reviews, the more trust you build with both Google and potential customers. A strong review profile will boost your rankings and make your business the obvious choice over competitors. Like it or not, customers evaluate businesses based on their online presence. If you’re missing photos, reviews, or key business details, that could be the deciding factor in whether they choose you or go elsewhere. With mobile-first indexing, Google primarily uses the mobile version of your website for ranking and indexing.

It isn’t the most affordable option, but it’s trusted by many professionals. Many small businesses find that SEO consultants are priced too high, plus it makes sense for businesses to acquire in-house expertise to increase Google ranking. If a website visitor has modified their browser to accommodate for accessibility settings with images disabled, they will see a red “X” in place of the image or nothing at all. By using the Image ALT tag, the visitor will see the text that describes the image so they have context. When you look deeper at related terms, you’ll see something very interesting. Add the word “tax” to optimize for the term “tax and accounting services”.

🎯 Action Checklist For Step 2

And I quickly noticed that pretty much every result on the first page included all the stuff that my content was missing. And, as you can see from this old Google Analytics screenshot, organic traffic to that page slowly declined. But over time, Google figured out that people searching for “Conversion Rate Optimization” didn’t want a giant list of techniques. Thanks largely to RankBrain, Google can figure out if your site is a good fit for a specific keyword. One way to check your site’s mobile optimization is by checking your Core Web Vitals. The first thing I recommend is to double-check that your site is optimized for mobile devices.

• You can optimize your website as much as you want but if the base isn’t there, it’s all in vain.
• It’s not impossible, but getting links that can make a difference will require much effort.
• It’s an ideal choice for businesses of all sizes, offering valuable insights into keyword performance and competition to help you optimize your search marketing strategies.
• A strong GMB ranking significantly affects a business’s visibility, leading to increased customer traffic and engagement.

This tool streamlines the process by letting you customize templates with localized keywords and area-specific information. Agencies can save time and costs by automating the customization of landing pages for local audiences. For example, if you’re a landscaping business, highlight local flora or specific environmental concerns relevant to that city. This approach enhances user experience and minimizes the risk of duplicate content penalties.