Product Page SEO Tips & Guide for Ecommerce Sites 2025

Highlight what’s unique about your article and include your main keyword. Alt text, short for alternative text, is a short description of an image. When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab. When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword.

Part of a website’s crawlability lies in its internal linking structure. A common misconception is that more keywords translate to better SEO. This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties. Instead, B2B companies should focus on creating valuable, user-oriented content that naturally incorporates keywords based on thorough research and genuine content relevance. The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites.

Make sure this factor is part of your content marketing process. It’s essential to optimise them properly to maximise your rankings. Optimising your content is essentially about making it more relevant to your target query. Once you’ve set up ShortPixel to implement WebP/AVIF, ensure it’s displaying correctly on your site. Use this free, mobile-friendly testing tool from SE Ranking to check your site. If your site doesn’t format on a mobile device, you’ll struggle to rank highly.

What is on-page SEO?

If they visit your website again, the website can be loaded from the cache. You don’t have to worry about milliseconds, but don’t expect awesome performance from providers that offer hosting for $0.10/month. To implement all the technical stuff perfectly, you may SEO Anomaly need a developer (unless you know something about HTML/CSS minifying or DOM elements).

• Unlock more than 25 years of SEO experience, plus a team of 500+ experts with WebFX’s on-page SEO services.
• It may be a good idea to opt for SEO outsourcing services if you want to get the desired results faster and avoid common mistakes.
• Nowadays you will see a lot of experts and agencies focusing on off-page and technical factors, such as link building and minifying code.
• You can also use them to research the keywords you already have on your radar.

Optimizing for Google’s featured snippets can make your content more accessible for voice search queries, aligning with the rising use of voice-activated devices. To assess a site’s mobile usability, you can utilize Google’s Mobile-Friendly Test and check for issues in the Mobile Usability section of Google Search Console. User Experience in content relies on the strategic use of multimedia elements. This includes optimizing visible content and the HTML source code of a page. In all CMS, by default, the title of a page is wrapped into H1 tags. All you have to do is mention some of the above words in your content (without doing keyword stuffing).

Authority Building

Learn how in Shopify’s guide to creating and managing URL redirects. In that case, the best alternative is to no-index your product tag pages, just like in the previous example. From there, you can already determine what action steps to be done next—to relink them internally, or evaluate whether they should be archived.

Looking for an all-in-one SEO audit tool? You’ve found it

And over time, these pages may weigh down your website’s overall performance. Craft compelling, keyword-rich page titles that accurately reflect the content of each page. Your title should be concise yet descriptive, giving both users and search engines a clear understanding of what the page is about. On Page SEO encompasses all measures taken directly within your website to improve its position in search rankings.

The tool lets you know if you have your keyword in all the key locations like the H1 and body content (more on why this matters soon). Mastering on-page SEO can have a HUGE effect on your rankings, traffic, and conversions. Put them into practice to enhance your rankings and drive more traffic.

If you want to help your page rank in more relevant search results, you’ll want to optimize your URLs. When you don’t have a clear URL, it makes it difficult for users and search engines to understand your page’s context. Your title tag appears as a blue line of text in search results that people can click on to navigate to the page on your site. Users and search engines use this to determine if your listing is relevant to their search query. Your meta description is the small blurb that appears below the title tag. Clearscope is an artificial intelligence SEO tool that helps you create content to match search intent.